Top 7 Inspiring Influencers Who Are Running Successful Brands
Instagram is a platform where influencers cover virtually every niche. However, the most prominent ones belong to the fashion and lifestyle industry. Fashion is among those super-niches where influencers have the potential of influencing the fashion industry as a whole.
No doubt that fashion can be notoriously subjective, and everyone has her or his taste in fashion. Nonetheless, the following seven influencers are the most loved and famed, mainly for their unique choice of fashion and affordability. Check them out.
Brand: Summer Fridays
Marianna Hewitt is a television host turned lifestyle blogger known for her blog Lalamer. She shares her favorite products and creates how-to-video tutorials for YouTube viewers on her self-titled channel. She made the channel in 2006, though she started posting beauty videos in 2012.
Marianna is the proud owner of her makeup and beauty product range Summer Fridays, available at Sephora, Mecca, Selfridges, Cult Beauty, and at the official website. The brand is all about vegan, cruelty-free, and paraben-free products.
The brand’s most popular products include Super Amino Gel Cleanser, Jet Lag Mask, R+R Mask, Overtime Mask, CC Me Serum, Lip Butter Balm, and Soft Reset AHA Exfoliating Solution. Buy The Everything Set here.
Desi Perkins is an Instagram influencer and a YouTube sensation, with over 4.2 million followers on Instagram and 3.3 million subscribers on YouTube. Her first YouTube beauty tutorial, ‘Soft Warm Sultry Eye Tutorial,’ was posted on August 30, 2013, but it was her Kim Kardashian makeup tutorial fetched her over 7 million views on YouTube.
Perkins has her brand DEZI which values creativity and confidence that goes into making unique products from scratch. The brand is dedicated to offering luxury products at an affordable price range. Her range of products vary from trendy shades to chic frames; check out here.
Brand: Gisou Hair
Negin Mirsalehi is a Dutch blogger famed for her Instagram profile, with more than 5 million followers. She created her personal style blog named neginmirsalehi.com, which reflects her fashion and lifestyle tastes. In 2013, she featured on Esquire in the Women We Love of Instagram section of their website. She was also on the Forbes 30 Under 30 list for her social media endeavors.
Negin’s brand Gisou Hair offers a whole set of bee-based hair products, where the main ingredient is a honey derived from the Mirsalehi bee garden, containing a blend of minerals, vitamins, amino acids, and antioxidants. The range of products is famous for its moisture-retaining properties, perfect for maintaining the hair’s natural moisture balance, resulting in deeply conditioned, strong, healthy hair with luminous shine.
Camila Coelho is a Portuguese and English language beauty and fashion blogger/vlogger most well-known for her Youtube channel called MakeUpByCamila and a self-titled blog. She launched her main beauty channel, the Portuguese version, in June 2010, and her English language channel in September 2011. She has garnered a little more than 3.4 million subscribers on YouTube, and more than 8 million Instagram followers.
Camila is the owner and founder of two brands – Camila Coelho Collection and Elaluz. While the former is mainly about lifestyle, fashion apparel, and accessories, Elaluz is a range of skincare and makeup products. All the products of Elaluz are clean, cruelty-free, vegan, and gluten-free. Elaluz, the brand, is her passion for beauty that reflects her life since she was 6! Check out the range here.
Brand: Something Navy
Arielle Charnas is an influencer with 1.3 million followers on Instagram. She is an American fashion blogger and influencer. She is known for starting the popular blog and Instagram account Something Navy, launched in 2009. Charnas also designed an apparel line in partnership with Nordstrom.
Something Navy is the brand owned and founded by Arielle Charnas. The fashion range is dedicated to your go-to everyday clothing essentials, fashion-forward classics, timeless accessories, beauty products, and basics. The standalone brand collaborates with Nordstrom to design and develop approachable fashion with a luxe sensibility.
Brand: Song Of Style
Aimee Song is a fashion influencer and interior design blogger best known for her Song of Style blog and self-titled YouTube channel, which has earned over 350,000 subscribers. She is also an Instagram sensation with over 300,000 followers. She was a part of the Forbes 30 Under 30 list in the Art & Style section and is counted as a New York Times Bestselling Author.
Aimee’s brand, Song Of Style, was founded in 2008. It is a fashion and interior design blog based in Los Angeles, CA, and has over 316K followers on Instagram. Aimee started her career by sharing her effortless style and tips and tricks for the same with her followers on songofstyle.com and took the industry by storm. Working closely with Revolve, Aimee builds her presence on the multi-retailer website with her own brand Song of Style, incorporating her style into affordable, ready-to-wear pieces that the masses love!
Lydia Elise Millen is a fashion, fitness, lifestyle, and travel vlogger best known for her blog and YouTube channel. She posts a gamut of different fashion and beauty videos on her YouTube channel, which has over 850,000 subscribers. Lydia has worked with brands like Urban Outfitters, Wildfox, Missguided, and more, which helped get her blog off the ground. She has a degree in marketing from the University of Northampton.
Lydia’s brand, GLO By Lydia Elise Millen, is a luxury beauty and lifestyle brand born from Lydia’s affinity with radiant skin. She believes that self-confidence depends on fresh and youthful skin. That’s why her first collection is designed to facilitate flawless tanning, skin prep and polish, and application and maintenance.
Lydia has launched The Home Of Lydia & Ali, which expresses her love for interior decoration and maintenance. It gives a glimpse inside her modern English country home set in a secluded hamlet on Buckinghamshire’s border. On this IG page, Lydia talks about her home, her favorite corners, her kitchen, and shares tips on how to take proper care of a modern contemporary house.